Ebook Free Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter to You
Ebook Free Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter to You
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Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter to You
Ebook Free Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter to You
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Product details
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Audible Audiobook
Listening Length: 5 hours and 14 minutes
Program Type: Audiobook
Version: Unabridged
Publisher: McGraw-Hill Education
Audible.com Release Date: May 19, 2017
Whispersync for Voice: Ready
Language: English, English
ASIN: B071Z9RL3S
Amazon Best Sellers Rank:
Overarching point: Achieve top-of-mind status by engaging prospects, customers, and colleagues though “You Marketing†to create thriving, rich relations. “You Marketing†= quality, personalized content delivered consistently and at the right moments that makes people’s lives better by connecting people with what they value. If you help, opportunities will come.This book offer a wealth of actionable tips for (a) content strategy (b) knowledge management (c) content production, d) content distribution, and (e) content ROI. It also goes into some depth on building trust & likability.I found the book to be a content marketing focused "child" of Adam Grant's "Give & Take" and Dale Carnegie's "How to Win Friends"
This is a great read for anyone looking to learn more about content marketing—or any kind of sales and marketing, for that matter! The author's stories are great and he backs all the recommendations up with solid research. A quick but compelling read with lots of good homework for marketers and entrepreneurs.
I'm familiar with John's work and his great company, so I picked this up with enthusiasm and it really delivers. As someone who helps business owners just getting started with content as a strategy (and some who are seasoned at it), I think this book is laid out in a smart way. The proliferation of content contribution opportunities and buzzwords like thought leadership means more professionals than ever are trying to add content to their mix and are hitting a wall when they learn that editors (and readers) have principles too. John presents a convincing and sound "why" followed by concrete methods that anyone can follow. I'm actually making this required reading for people on my team, so they can understand these same ideas at a high level -- but I am also going to be recommending it to the business owners and professionals who are its true target audience, so they can begin to conceptualize their goals and set themselves up for success. Thanks John!
A Big takeaway for me is "who we are(authentic, helpful, respectful) is way more important than "what we do".When clients trust you, You Become Top of Mind Trust + Consistency = OpportunityThe chapters dedicated to teams were a bit preachy to me.
Even though content marketing isn't the first thing I think of when describing my job, there were so many aspects of the book that I found to be applicable to my industry (employee benefits). The author's point of "what can I do for you," and how to be more personal in business was spot on, giving me a good challenge to implement in my professional and personal life. I think any entrepreneur or anyone in a marketing role will find this book even more helpful because of the action items outlined in the book for content writing and staying top of mind, as well as a dedicated resource section in the back of the book.
The core goal of marketing is to stay top of mind with your audience, ensuring people are naturally drawn to you — and your company — at just the right time. John Hall succeeds in taking the everyday term “top of mind†and authoring a book that truly inspires readers to build better business relationships, as well as grow platforms that engage audiences.Top of Mind is an easy, fun read that will help you build trust with audiences and differentiate your company as an industry leader.
If you're looking into personal branding, this is a great introductory book. It talks about how to build likability and familiarity with your audience. Also covers processes and systems to becoming more efficient at making content.
Top of Mind provides a terrific, practical approach to building influence and personal brand through relationships and content. I had the pleasure of meeting the author John Hall at conference a few years ago, and remember being very impressed with his approach to helping leaders establish and grow their thought leadership. Through relationship building and strategic development and placement of content, Top of Mind shows how you can become a known expert in your field, helping you achieve success for both your firm as well as yourself. Highly recommended.
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