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Graphic Design Thinking (Design Briefs), by Ellen Lupton
Ebook Free Graphic Design Thinking (Design Briefs), by Ellen Lupton
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Review
"Graphic Design Thinking explores a variety of techniques from quick, seat-of-the-pants approaches to more formal research methods for stimulating fresh thinking and solving design problems. Brainstorming techniques are grouped around the three main phases of the design process: defining problems, getting ideas, and creating form. Visual demonstrations and case studies show the design processes and solutions at work." --grainedit.com, July 28, 2011"Put down that beach read and get a headstart on autumnal productivity with Graphic Design Thinking: Beyond Brainstorming (Princeton Architectural Press), the hot-off-the-presses, fully illustrated guide to creativity by Ellen Lupton. The writer, curator, designer and educator guides readers through techniques ranging from rapid-fire strategies for defining design problems to formal research methods that yield fresh ideas. Lupton's creativity boot camp includes ample visual demonstrations and case studies that demonstrate the design processes and solutions at work. Pick up a copy today and hit the ground running (and creating) after Labor Day." --liquidtreat.com, August 5, 2011"Adds the crucial final step of making forms to complete the design process... Beyond Brainstorming will appeal to anyone who understands they don't have to sit and wait for inspiration. These creative methods can loosen up thinking practices and inspire imagination." --Communication Arts, September 2011
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Product details
Series: Design Briefs
Paperback: 184 pages
Publisher: Princeton Architectural Press; 1 edition (July 27, 2011)
Language: English
ISBN-10: 1568989792
ISBN-13: 978-1568989792
Product Dimensions:
7.2 x 0.5 x 8.8 inches
Shipping Weight: 1 pounds (View shipping rates and policies)
Average Customer Review:
4.1 out of 5 stars
42 customer reviews
Amazon Best Sellers Rank:
#25,822 in Books (See Top 100 in Books)
Wow -- I loved this book! It is kind of a hodge-podge of topics related to design, but more than that, it is a visually-stimulating catalyst to creativity and innovation.What the various chapters lack in depth, the book more than makes up for in breadth by touching on a wide range of incredibly valuable topics from problem-definition to idea-generation to solution-finding.As a non-designer, this book opened my eyes to the value of adopting a design perspective, and triggered numerous thoughts and questions that I had never before considered while providing me with a greater appreciation for topics related to form & function, user experience, and so much more.I recommend this visually beautiful book to anyone who wants to change their paradigm and see the world around them through an exciting new lens. This book is a welcome new addition to my innovation and visual thinking library that I know I will reference often.
This book gives a good overview about the techniques that graphic designers use to let loose their creativity, whether beginner or professional. But, that being said, the case studies feel like they are abruptly cut short -- I am left wanting more at the end of each chapter. What happens after this one particular sketch is drawn for this particular project? What exactly was the designer's process when they arrived at the final product? A lot of the times these questions are what come to mind following the end of a chapter. Overall a good book involving survey of a variety of design techniques, for someone who is an aspiring designer who still has lots to learn and experience.
Considering this book is from a well established graphic design expert, I was expecting to see more substance and depth to the case studies. This seems more like a promotion of the student work at the university she works at. Visually- very compelling- but there's just not a lot of explanation and depth in the text in my opinion.
Lupton is one of the biggest names in graphic design teaching in the US, author of several successful books.I've read Graphic Design: The New Basics and Thinking with Type, which are two great books, especially the latter. For this book, nevertheless, I thought there is a feeling of "I wanted more". Maybe it's too basic, maybe it wasn't fully developed, but the overall theme of creativity just fell short.I'd say it's OK for beginners, but for the folks who already work with design, reading stuff like "during a focus group pay attention to making the right questions" seems quite foolish.In my opinion the best stuff in the book is the bibliography, I'll definitely check out the authors she mentions throughout the book. Maybe then I'd be able to get some in-depth content on such interesting topics.Mrs. Lupton: please write your next book for advanced students! Or if you don't, make it clear before people buy the book. Just basic consumer targeting.
I have got half way through my book and I will say I'm very pleased with it. I think it has a lot of good information. It's not a hard read but you do need some background term knowledge in Graphic Design or Psychology I would say.
As an experienced designer/design educator, I was happy to find some ideas here that I'd never heard before (or perhaps had forgotten). The book is a quick, easy read, making it an excellent way to get an overview of how designers think and work. Students especially will benefit from learning that there are many, many ways to approach any design challenge.The downside, of course, is that you don't learn much about anything specific. No in-depth discussion; even the case studies left me wanting more. Fortunately the author lists resources with many of the topics that will help you learn more. Think about the book as a "Taste of Design" festival: sample a lot of things, decide the ones you really like, and at another time, in another place, dig in for a full meal.
This is a wonderful book with a combination of strategies including how to get ideas, case studies, collaborating, and hiring. It's a good refresher for any experienced graphic designer and very helpful for any new designer.
Loved it !
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